But you already knew that. You need more employees — therapists, audiologies, nurses, admin. That's a need. You aren't getting enough client referrals — there's another need. Your website needs a refresh — add it to the list! All these things just pile up and pile up until you, the practice owner, are totally overwhelmed!
You need a plan - a SYSTEM - for addressing your business's needs in a way that actually move the needle forward on your goals. Having a plan or a well-structured system is absolutely crucial. It's the key to effectively addressing your business's unique needs and ensuring that every action you take is purposeful and strategic. A well-designed system empowers you to make progress and move the needle forward on your goals with confidence. It brings order to the chaos, streamlines processes, and optimizes resources, allowing you to focus on what truly matters. Without a solid system in place, you might find yourself aimlessly navigating through challenges and missing opportunities for growth. Embrace the power of a thoughtfully crafted plan, and witness how it transforms your business into a well-oiled machine, driving you towards success.
What system do I recommend? The HHN (or Healthcare Hierarchy of Needs), of course!
Use the HHN to systematically prioritize your business's needs by going from top to bottom, answering the questions "yes" or "no". The first question you answer "no" to becomes the highest priority in your practice — or your practice's diagnosis, if you want to couch it in healthcare terms.
One thing I've found in business is that where focus goes, energy flows. Meaning, that when you pay attention to a particular problem, you're more likely to find a way to solve it. After years in group practice, there aren't a lot of problems that I haven't encountered. I give an extensive list of these, including potential solutions, in my book, Fix This Next for Healthcare Providers, but for those of you who need answers fast, this is the simple solution: prioritize the problem, just like you'd prioritize your patient's biggest health concern.
You can do it!
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Get your practice moving in the right direction with the same marketing guide that we use at Mindsight! We STILL receive between 250-300 NEW referrals per month because of our Community-Based Marketing strategies.